Think all curly-tail grubs are the same? Think again. That’s like saying a crankbait is a crankbait… or any plastic worm will do… Besides the beefy body and a subwoofer thump, what sets the 5-inch K-Grub aside from other curly-tail...

NOTE: This lure has been PERMANENTLY Discontinued, check out "The Original Demon" as it's the same lure, without the Gold plated back. Originally designed for open-water jumbo perch fishing on Lake Michigan, the Demon Perch Eye’s action and...

Building on the huge success of the original Rotating Power Minnow™ (RPM), Custom Jigs & Spins is back with a lethal addition to the fish-catching family. Perfect for stained waters or any situation where sonics are required to attract fish...

Protect your investment with this handy tool.  The Tungsten Toothpick will save you time and money on the ice!  No BS, it really works! Each Tungsten Toothpick comes attached to a retractable lanyard, so that it is always close at hand...

Add a Pro Finesse Drop Chain to your favorite spoon and create your own custom dropper rig!      The PFDC makes a great addition to Slender Spoons, Demon Jigging Spoons and VertiGlo Lightnin’ Spoons. Tip with waxworms, spikes...

Here is a great kit featuring our top 8 Pulse-R™ Colors!Each kit contains 8 bags of 8 baits in our Hottest Colors, 64 total pieces!We take the guesswork out of color selection     - the fish let us know what they like best!Each...

Discover one of our great fish-catching colors! WEBSITE PRICES ARE PER JIG, sold individually.  WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

Here is a great kit featuring our top 8 Moxi™ Colors!Each kit contains 8 bags of 8 baits in our Hottest Colors,64 total pieces!We take the guesswork out of color selection     - the fish let us know what they like best!Each kit...

The Slip Dropper system is a revolutionary fish-catching combo in three sizes for all fish species.  It allows you to adjust the dropper length between spoon and hook without retying.  You can use this system with any or your favorite ice...

Here’s a great way to group jigs according to style, size or color – or just throw in a few of faves into one box – stow and go!  Old-timers will tell you that you don’t need anything other than the jig on the end of your...

We’ve taken this popular blade bait to an entirely NEW LEVEL by adding premium- high quality Mustad razor sharp treble hooks, 3D prism eyes & chip-proof paint in HOT fish-catching paint schemes… and seven of the available color...

Reel Wrap securely holds your reel to your ice rod without damaging the cork. No need for tape. The Reel Wrap bands give you better feel and grip.  Want to remove your reel? Roll the bands forward and back to easily and quickly swap out your reel...