Hard Body Ice Fishing Lures

We’ve been a family-run company for 30 years, listening to our customers’ needs the entire time. Yep, we still pick up the phone when you call. And thanks to your feedback we’re able to introduce new fish-catching baits each year...

  The Puki is painted front and back with several coats of our special Glowbrite and UV paints, in SIX unique color schemes not found on any of our original Demons. The Puki is a single hook, vertical hanging jig that shows up boldly on flashers...

Add a Pro Finesse Drop Chain to your favorite spoon and create your own custom dropper rig!      The PFDC makes a great addition to Slender Spoons, Demon Jigging Spoons and VertiGlo Lightnin’ Spoons. Tip with waxworms, spikes...