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Rev Up the Bite with White-Hot RPM's

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Custom Jigs & Spins' new Rotating Power Minnow adds features to hot bait category

 
Coralville, IA (October 19, 2015) – Contrary to popular belief, there are times a good thing can be made better.

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Take, for example, modern fishing sonar. Nowadays, not only can you decipher bottom-hugging fish, but even the most minuscule baits show up crisp and clear on the screen. Tackle totes, too, have taken turns for the better over time. Today, they're smaller in build yet hold more lures and essentials in an ultra-organized fashion than ever before.
 
To that, even time-honored tackle can be bettered. Ponder, for a moment, the classic minnow-shaped swimming jig. Simple to fish, with a shape representing wintertime's primary forage, they have been standard fare for decades. Nevertheless, swimming jigs still have their flaws.
 
But rather than go through a list of imperfections of the past, let's introduce you to the attributes Custom Jigs & Spins' new Rotating Power Minnow (RPM) has to offer. New-for-2016, this must-have lure brings several novel features to the vertical swimming jig category.

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First, its fishy-looking silhouette: The RPM's baitfish-simulating body is anatomically accurate, with the natural beer-belly, arched back and ghoulishly large eyeballs baitfish sport. The RPM is also heavy for its size, falling fast before those red marks turn into sonar memories.
 
As for patterns, let's just say the eleven shades range from the most realistic minnow-imitating patterns—right down to mimicking every scale—to florescent hues that predators can spy from afar in the dingiest of water. Custom Jigs & Spins made sure there’s an RPM pattern to match every baitfish species and water clarity condition.   
 
Next, the action: The RPM doesn't drop lifelessly. Instead, it has a wide, natural swim and sway on the fall, as well as when pumped. And it's not just the perfectly-engineered tail fin that gives the RPM its lifelike motion, but also a built-in swivel that subsidizes rotation. The rotating line-tie does more than add to the action; it keeps your line from twisting without having to add a leader-line and swivel. Just tie your line directly to the RPM and start catching.


 
Speaking of catching, the RPM’s hook configuration is thought-through as deeply as the palette of available colors. There’s no nose-hook to catch the bottom of your ice hole, meaning less fish lost at the moment of truth. A colored epoxy “eye” is molded onto the lower treble hook for added enticement, foiling panfish that just want to peck at it. And the smaller tail-treble holds its own stinging fish lips with short strikers.
 
So, what action should one employ to the RPM? Short, repetitive snaps of the rod tip, perhaps? High rips with long falls, perchance? And is it different depending on water clarity?
 
With those questions raised, check out this video where Minnesota Fishing Guide and Minnow-Jigging-Meister Ty Macheledt gives up the goods on fishing the RPM.

The new Rotating Power Minnow – proof the wheel can be reinvented.
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