Open Water

We've heard you loud and clear! We are excited to announce that we have brought back the top 10 colors of The Original 6 ¼” Regular THE WORM. Your feedback has been invaluable, and we're committed to ensuring you have access to your favorite...

Swimbaits have been utilized by walleye and bass anglers for decades now, but not until the development of the Pulse-R™ Paddle Tail has a swimbait been this effective at ultra slow speeds. This bait is designed to come alive when fished slowly and...

NOTE: We're sorry to report that we have Discontinued production on THE WORM in the 8" & 4" Versions, so any color combo marked out of stock is out of stock PERMANENTLY. If the color combo you're looking for in say, 6 1/4" Regular is out of...

NOTE: We're sorry to report that we have Discontinued production on THE WORM so any color combo marked out of stock is out of stock PERMANENTLY. If the color combo you're looking for in say, 6 1/4" Regular is out of stock, check the weedless...

B-Fish- N Tackle - MasterFlash™ Jig What happens when you combine our H20 glitter finish precision jig head with premium tinsel? Well...you get a Trout, Walleye and Northern Pike Ice Jig that is unsurpassed. Our premium strands of tinsel flex and...

This 18 piece H20 Precision Jig kit features three popular sizes in our tiger barred finish! H20 Precision Jigs feature premium quality Mustad® hooks … the sharpest hooks available, an integrated plastics “keeper” that...

Here is a great kit featuring our 8 Newest Moxi™ Colors!Each kit contains one bag of 8 baits in our 8 Newest Colors, 64 total pieces!Each kit includes the following colors*:Purple/White tail, Electric Blue/Chart Tail, Catalpa/Chart Tail,...

AuthentX Ribb-Finn™ Kit   64 pcs. This kit contains 8 bags (64 pcs.) of all the colors available of our Ribb-Finn™. Great for all game fish, especially walleye! Colors Include: Chartreuse with Orange Core, Chartreuse with Green...