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Ice Fishing
Norton Etrust Accredited Business

The Purest has a buoyant, soft plastic body molded over a gold-plated hook.  It’s an excellent shallow-water choice since a Purest closely imitates the daphnia and freshwater shrimp that panfish feed upon heavily.  Great on Mississippi backwaters and every river backwater, post, slough, mill pond and lake!


Ice Fishing

The Purest is so effective for shallow water crappies and bluegills that you might never need another lure.  Pros use the Purest without live bait with a slow, repetitive bobbing motion. The use of a stiff ice rod with a spring bobber tip will allow you to detect the slightest nibble when bobbing your Purest. 

The bobbing motion is best achieved by lowering your Purest to the bottom, reeling your rod down to the hole and then lifting six inches off bottom or higher. Then begin bobbing or raising and lowering your rod 1”- 4” until your spring bobber reacts in an undulating motion.  Keep bobbing until you notice something different.  Sometimes the fish will slam the Purest, but other times they will suck it in and your spring bobber will rise up.  In either case, set the hook immediately.

Open Water

Purests are so light they can be used with a fly rod for trout and panfish.  They offer a lot of action, especially in areas of current – and are very effective for wary fish.  I you run a Purest under a bobber, the ultra slow fall will attract panfish around piers, fallen trees and weed growth.  You can also add a small splitshot three foot ahead of the Purest for instant panfish action.




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  • Only One you Need

    Posted by Unknown on Jan 9th 2018

    A black P12 is the only jig you will ever need.

  • Still deadly, in soft or hard water.

    Posted by Robert c Brau on Aug 6th 2017


  • Purest

    Posted by Purest Purist on Jan 12th 2017

    I believe a large part of catching fish on any particular lure is having confidence that that particular lure will catch fish. I have a lot of confidence in the Purest for panfish. Although it is an old style jig and not really even particularly interesting, I catch a lot of fish on them over other panfish jigs. I always use it plain without meat or additional plastic. My only trick is to turn the knot so that the jig hangs horizontally. Experiment with aggressive or subtle jigging and depth to find what the fish want. At times I use a second one tied 1-3' above another with a palomar knot to try different depths. Red is my go-to color for gills and crappies.