At B FISH N Tackle, we have never concerned ourselves with creating the next “flash in the pan” lure or having the glitziest packaging intended to catch more fisherman than fish. Our focus has always been, and will always be on making high quality lures that have been refined through years of field testing before they are ever released to the public. We don't believe in having our customers test our products. When you make a purchase of a B FISH N Tackle soft plastic, jig or blade bait, you can count on receiving the high quality product we know how to make. And you can count on it catching fish.