AuthentX Brand New Era Wool Structured Ball Cap

Your prescription-strength “cure” for slow walleye fishing is now available over the counter … For decades, thin-profile plastics have quietly produced numbers of oversized...

Swimbaits have been utilized by walleye and bass anglers for decades now, but not until the development of the Pulse-R Paddle Tail has a swimbait been this effective at ultra slow speeds. This bait...

Poppee says, “Be Original... Be AuthentX!” • Heavy Duty Cotton Tee Shirt• Large AuthentX Logo on Front of Shirt• Available in Black or Grey

H20 Precision Jigs feature premium quality Mustad® hooks … the sharpest hooks available, an integrated plastics “keeper” that holds the body of your bait tighter than any...

Poppee says, "Sweeeet Hoodie!" 9.3 oz 50% cotton, 50% dryblend polyester preshrunk fleece pullover hooded sweatshirt DryBlend moisture wicking fabric Pill resistant air jet yarn Double-lined...

Poppee says, "Two stylin' color hats!" The Pro's 2nd Favorite Hat Flex Fit Style 6-Panel Construction Embroidered B-Fish-N Logo on Front Charcoal and Khaki Color

This grab bag features a 20 pc. mixture of all of our AuthentX plastic; Moxi, Pulse-R, RibbFinn, Ringworm, Paddletail and K-Grub.  These are factory seconds, so don't complain.  Some of...

The 4” Ringworm has earned the reputation as one of the most versatile soft plastic baits every created … deadly for early-season river ‘eyes and saugers or fished near deep weed...

Think all curly-tail grubs are the same? Think again. That’s like saying a crankbait is a crankbait… or any plastic worm will do… Besides the beefy body and a subwoofer thump,...

Each jig is tied with care by “Bucktail” Wayne Auchstetter. Wayne has honed his skills as an angler and jig maker through 40+ years of walleye fishing on the Mississippi River...

What happens when you take our ribbed belly plastic and combine it with the tail of a minnow? Why, big walleyes and smallmouths, of course. This unique bait is not your average jerk minnow...

Poppee says, "If you're a shmoe and want to look like a pro, get a B-Fish-N shirt!" Heavy Duty Classic Tee Shirt B-Fish-N logo on both sides of shirt Available in Yellow, Hot Orange or Grey