AuthentX™ Brand New Era Wool Structured Ball Cap

Poppee says, “Be Original... Be AuthentX™!” • Heavy Duty Cotton Tee Shirt• Large AuthentX™ Logo on Front of Shirt• Available in Black or Grey

Poppee says, "Sweeeet Hoodie!" 9.3 oz 50% cotton, 50% dryblend polyester preshrunk fleece pullover hooded sweatshirt DryBlend moisture wicking fabric Pill resistant air jet yarn Double-lined...

Poppee says, "If you're a shmoe and want to look like a pro, get a B-Fish-N shirt!" Heavy Duty Classic Tee Shirt B-Fish-N logo on both sides of shirt Available in Yellow, Hot Orange or Grey

Chekai™ - CJS Tungsten jig designer, Croatian Sensation, snappy dresser and Brother of the 4X4! The Chekai™ (Pron. “check-eye”) Jig sports a popular tungsten head design, a...

Each jig is tied with care by “Bucktail” Wayne Auchstetter. Wayne has honed his skills as an angler and jig maker through 40+ years of walleye fishing on the Mississippi River...

Your prescription-strength “cure” for slow walleye fishing is now available over the counter … For decades, thin-profile plastics have quietly produced numbers of oversized...

Swimbaits have been utilized by walleye and bass anglers for decades now, but not until the development of the Pulse-R™ Paddle Tail has a swimbait been this effective at ultra slow speeds. This...

H20 Precision Jigs feature premium quality Mustad® hooks … the sharpest hooks available, an integrated plastics “keeper” that holds the body of your bait tighter...

Poppee says, "Two stylin' color hats!" The Pro's 2nd Favorite Hat Flex Fit Style 6-Panel Construction Embroidered B-Fish-N Logo on Front Charcoal and Khaki Color

The Draggin’ Jig is the perfect jig for pulling walleyes, bass and panfish from the HEAVIEST COVER! Fish it with live bait or plastics to extract fish from places that used to be...

The Demon™ is like an institution among ice fishermen. In fact, some anglers never use another jig style… instead, they keep a variety of sizes and colors on hand to catch any species...

We’ve taken this popular blade bait to an entirely NEW LEVEL by adding premium-quality VMC® split-shank treble hooks, 3D prism eyes & chip-proof paint in HOT fish-catching paint...