AuthentX Brand New Era Wool Structured Ball Cap

Poppee says, “Be Original... Be AuthentX!” • Heavy Duty Cotton Tee Shirt• Large AuthentX Logo on Front of Shirt• Available in Black or Grey

Poppee says, "Sweeeet Hoodie!" 9.3 oz 50% cotton, 50% dryblend polyester preshrunk fleece pullover hooded sweatshirt DryBlend moisture wicking fabric Pill resistant air jet yarn Double-lined hood...

Poppee says, "If you're a shmoe and want to look like a pro, get a B-Fish-N shirt!" Heavy Duty Classic Tee Shirt B-Fish-N logo on both sides of shirt Available in Yellow, Hot Orange or Grey

Your prescription-strength “cure” for slow walleye fishing is now available over the counter … For decades, thin-profile plastics have quietly produced numbers of oversized...

Swimbaits have been utilized by walleye and bass anglers for decades now, but not until the development of the Pulse-R Paddle Tail has a swimbait been this effective at ultra slow speeds. This bait...

H20 Precision Jigs feature premium quality Mustad® hooks … the sharpest hooks available, an integrated plastics “keeper” that holds the body of your bait tighter than any...

Poppee says, "Two stylin' color hats!" The Pro's 2nd Favorite Hat Flex Fit Style 6-Panel Construction Embroidered B-Fish-N Logo on Front Charcoal and Khaki Color

The Draggin’ Jig is the perfect jig for pulling walleyes, bass and panfish from the HEAVIEST COVER! Fish it with live bait or plastics to extract fish from places that used to be...

Chekai - CJS Tungsten jig designer, Croatian Sensation, snappy dresser and Brother of the 4X4! The Chekai (Pron. “check-eye”) Jig sports a popular tungsten head design, a superior...

The 4” Ringworm has earned the reputation as one of the most versatile soft plastic baits every created … deadly for early-season river ‘eyes and saugers or fished near deep weed...

Each jig is tied with care by “Bucktail” Wayne Auchstetter. Wayne has honed his skills as an angler and jig maker through 40+ years of walleye fishing on the Mississippi River...

We’ve taken this popular blade bait to an entirely NEW LEVEL by adding premium-quality VMC® split-shank treble hooks, 3D prism eyes & chip-proof paint in HOT fish-catching paint...