Open Water

We've heard you loud and clear! We are excited to announce that we have brought back the top 10 colors of The Original 6 ¼” Regular THE WORM. Your feedback has been invaluable, and we're committed to ensuring you have access to your favorite...

Swimbaits have been utilized by walleye and bass anglers for decades now, but not until the development of the Pulse-R™ Paddle Tail has a swimbait been this effective at ultra slow speeds. This bait is designed to come alive when fished slowly and...

Flu Flu Walleye Jigs Grab a great deal on these closeout walleye jigs.  They attract walleye, white bass and panfish and trout with or without live bait.  Jig 'em, run 'em under a slip bobber or pitch them up shallow for some rod bending...

NOTE: We're sorry to report that we have Discontinued production on THE WORM in the 8" & 4" Versions, so any color combo marked out of stock is out of stock PERMANENTLY. If the color combo you're looking for in say, 6 1/4" Regular is out of...

The original and still the best, the Big Dude blade bait is back! Whether you are fishing the spring run of Walleye, Sauger or White Bass, the Big Dude can’t be beat. Casting to the tailraces when the water is cold, elicits monster strikes. Rip...

The 4” Ringworm has earned the reputation as one of the most versatile soft plastic baits every created … deadly for early-season river ‘eyes and saugers or fished near deep weed edges and rocky shorelines for summertime largies and...

NOTE: We're sorry to report that we have Discontinued production on THE WORM so any color combo marked out of stock is out of stock PERMANENTLY. If the color combo you're looking for in say, 6 1/4" Regular is out of stock, check the weedless...

With its horizontal orientation, finely-balanced lead head, and plastic body molded over a gold hook, Custom Jigs & Spins’ classic Ratfinkee is one of the most effective jigs ever created!  Our precious metal series features gold or...

Each grab bag features a 20 pc. mixture of different AuthentX™ plastic: Moxi™, Pulse-R™, Ribb-Finn™, Ringworm, Paddletail and K-Grub.  These are factory seconds, so don't complain! Some...

We’re proud to give anglers what they asked for: H20 Precision Jigs in a flashy Glitter finish! Our Glitter H20 jigs come in 9 sizes and 6 colors! Now with 25% more glitter! We didn’t skimp on that fish-attracting glitter either; more...

The Ratso features a super soft, ultra-slim Finesse Plastic body on a precision lead-head jig.  Use the Ratso without live bait for monster bluegill and crappie!  It catches slab-sized panfish when conventional methods fail. Our precious metal...

The Micro Flutter Spoon that is DEVASTATINGLY Effective on Finicky PanFish! The Lil' Cecil is a staple of the pan-fisherman on many heavily fished bodies of water... • At 1.25" this micro-sized flutter spoon dances in response to the slightest...