svg-arrow-next svg-arrow-prev
Shop By Brand

AuthentX MOXI

(74 reviews) Write a Review
$4.29 - $46.80

Norton Etrust Accredited Business

rk7.jpgYour prescription-strength “cure” for slow walleye fishing is now available over the counter …

For decades, thin-profile plastics have quietly produced numbers of oversized walleyes for tight-lipped anglers on lakes and rivers across the Midwest. When you could get one of these secretive trophy hunters to share of the tricks employed to consistently catch 10-, 12- and even 14-pound walleyes on plastics, one common theme emerged. While plastics are incredibly effective, it took a veritable arsenal of soft plastics in a vast array of sizes and shapes to consistently put fish in the boat. “As the guy who answers the phone and talks to the customers, I get a lot of feedback and suggestions for product improvements from anglers,” says Bob Gillispie, owner of B FISH N Tackle in Coralville, Iowa. “That’s when the idea for a new line of AuthentX soft plastics was born. I wanted to do away with so much of the smoke and mirrors that catches more fishermen than fish and focus on producing a thin profile bait that would produce under a wide variety of conditions.”

We created a soft plastic bait like no other on the market. It has a thin profile, yet a beefy belly and a longer tail that “thumps” so loud fish have to check it out!” The Moxi is available in 18 fish-catching colors tested over years of on-the-water R&D.

New Kit with our 8 Hottest selling colors: click for more info.

Photo to right: AuthentX Pro Staffer Ryan King caught this quality Mississippi River walleye while testing out the 6 NEW Moxi colors in January!



6pt.png WARNING: Cancer and Reproductive Harm -

  • AuthentiX MOXI

    Posted by Thomas Will on Nov 17th 2019

    Incredible bait with unparalleled tail action...
    Caught walleye and sauger while fishing pool 9 on the MISSISSIPPI... chartreuse/green core and firecracker/chartreuse tail were the top producers paired with 3/8-5/8 oz jigs...very happy with my purchase, and will definitely be ordering more.

  • Best plastics on the market for walleye.....PERIOD!!

    Posted by Dave Parchert on Aug 11th 2019

    Have caught so many eyes on these plastics! The firecracker chartuese color is so deadly on mississippi river walleyes!

  • Effectiveness Surprised Me

    Posted by steve on Jul 22nd 2019

    Didn't think there would be much difference between these and other plastics I have used before. I could not have been more wrong, these were very effective in catching both Walleye and SM Bass in Canada and looking forward to give them a run in Ohio lakes and rivers

Customers Also Viewed

AuthentX Pulse-R

$4.29 - $46.80

Swimbaits have been utilized by walleye and bass anglers for decades now, but not until the development of the Pulse-R Paddle Tail has a swimbait been this effective at ultra slow speeds. This bait...

H2O Precision Jig

$5.50 - $9.95

H20 Precision Jigs feature premium quality Mustad® hooks … the sharpest hooks available, an integrated plastics “keeper” that holds the body of your bait tighter than any...

Draggin' Jig


The Draggin’ Jig is the perfect jig for pulling walleyes, bass and panfish from the HEAVIEST COVER! Fish it with live bait or plastics to extract fish from places that used to be...

AuthentX 4" Ringworm

$4.29 - $32.80

The 4” Ringworm has earned the reputation as one of the most versatile soft plastic baits every created … deadly for early-season river ‘eyes and saugers or fished near deep weed...

B3 Blade Bait


We’ve taken this popular blade bait to an entirely NEW LEVEL by adding premium-quality VMC® split-shank treble hooks, 3D prism eyes & chip-proof paint in HOT fish-catching paint...