The Worm 6-1/4" MSRP: Was: Now: $3.75 - $37.70 We've heard you loud and clear! We are excited to announce that we have brought back the top 10 colors of The Original 6 ¼” Regular THE WORM. Your feedback has been invaluable, and we're committed to ensuring you have access to your favorite... Choose Options Add to Wish List Compare
AuthentX™ Pulse-R™ MSRP: Was: Now: $4.99 - $52.90 Swimbaits have been utilized by walleye and bass anglers for decades now, but not until the development of the Pulse-R™ Paddle Tail has a swimbait been this effective at ultra slow speeds. This bait is designed to come alive when fished slowly and... Choose Options Add to Wish List Compare
The Worm 8" Magnum MSRP: Was: Now: $3.45 - $29.95 NOTE: We're sorry to report that we have Discontinued production on THE WORM in the 8" & 4" Versions, so any color combo marked out of stock is out of stock PERMANENTLY. If the color combo you're looking for in say, 6 1/4" Regular is out of... Choose Options Add to Wish List Compare
AuthentX™ 4" Ringworm MSRP: Was: Now: $4.99 - $36.10 The 4” Ringworm has earned the reputation as one of the most versatile soft plastic baits every created … deadly for early-season river ‘eyes and saugers or fished near deep weed edges and rocky shorelines for summertime largies and... Choose Options Add to Wish List Compare
The Worm 4" Junior MSRP: Was: Now: $1.30 - $27.95 NOTE: We're sorry to report that we have Discontinued production on THE WORM so any color combo marked out of stock is out of stock PERMANENTLY. If the color combo you're looking for in say, 6 1/4" Regular is out of stock, check the weedless... Choose Options Add to Wish List Compare
New AuthentX™ Plastic Factory Seconds Grab Bag - 20 pcs. MSRP: $4.29 Each grab bag features a 20 pc. mixture of different AuthentX™ plastic: Moxi™, Pulse-R™, Ribb-Finn™, Ringworm, Paddletail and K-Grub. These are factory seconds, so don't complain! Some... Choose Options Add to Wish List Compare
Ratso™ Precious Metal Series MSRP: $1.60 The Ratso features a super soft, ultra-slim Finesse Plastic body on a precision lead-head jig. Use the Ratso without live bait for monster bluegill and crappie! It catches slab-sized panfish when conventional methods fail. Our precious metal... Choose Options Add to Wish List Compare
AuthentX™ 3.25" Paddletail MSRP: Was: Now: $4.99 - $36.10 Whether rigged on a Precision Series H20 jig head or a keel-weighted EWG hook, the 3.25” Paddletail is a champ! Tweak your jighead size and work a “countdown” method to fish any area of the water column … and rigged to... Choose Options Add to Wish List Compare
AuthentX™ Ribb-Finn™ MSRP: Was: Now: $4.99 - $52.90 What happens when you take our ribbed belly plastic and combine it with the tail of a minnow? Why, big walleyes and small mouths, of course. This unique bait is not your average jerk minnow. It’s more of a finesse bait…for when a Moxi™... Choose Options Add to Wish List Compare
Top 8 Pulse-R™ Colors Kit - 64 pcs! MSRP: $35.95 Here is a great kit featuring our top 8 Pulse-R™ Colors!Each kit contains 8 bags of 8 baits in our Hottest Colors, 64 total pieces!We take the guesswork out of color selection - the fish let us know what they like best!Each... Choose Options Add to Wish List Compare
Top 8 Moxi™ Colors Kit - 64 pcs! MSRP: $35.95 Here is a great kit featuring our top 8 Moxi™ Colors!Each kit contains 8 bags of 8 baits in our Hottest Colors,64 total pieces!We take the guesswork out of color selection - the fish let us know what they like best!Each kit... Choose Options Add to Wish List Compare
Glow Brite Wedgee Kit MSRP: $19.95 GLOW BRITE WEDGEE KIT! A $24.75 VALUE - 180 PIECES TOTAL... ONLY $19.95! The Wedgee is a wispy thin piece of Finesse Plastic with a razor-thin, whip-like tail that oscillates with almost no rod movement, appealing to panfish that are feeding... Add to Cart Add to Wish List Compare