Swimbaits have been utilized by walleye and bass anglers for decades now, but not until the development of the Pulse-R™ Paddle Tail has a swimbait been this effective at ultra slow speeds. This bait is designed to come alive when fished slowly and...

The original and still the best, the Big Dude blade bait is back! Whether you are fishing the spring run of Walleye, Sauger or White Bass, the Big Dude can’t be beat. Casting to the tailraces when the water is cold, elicits monster strikes. Rip...

The 4” Ringworm has earned the reputation as one of the most versatile soft plastic baits every created … deadly for early-season river ‘eyes and saugers or fished near deep weed edges and rocky shorelines for summertime largies and...

Each grab bag features a 20 pc. mixture of different AuthentX™ plastic: Moxi™, Pulse-R™, Ribb-Finn™, Ringworm, Paddletail and K-Grub.  These are factory seconds, so don't complain! Some...

We’re proud to give anglers what they asked for: H20 Precision Jigs in a flashy Glitter finish! Our Glitter H20 jigs come in 9 sizes and 6 colors! Now with 25% more glitter! We didn’t skimp on that fish-attracting glitter either; more...

Whether rigged on a Precision Series H20 jig head or a keel-weighted EWG hook, the 3.25” Paddletail is a champ! Tweak your jighead size and work a “countdown” method to fish any area of the water column … and rigged to...

H20 Precision Jigs feature premium quality Mustad® hooks … the sharpest hooks available, an integrated plastics “keeper” that holds the body of your bait tighter than any collar on the market and paint that just will NOT chip! All...

What happens when you take our ribbed belly plastic and combine it with the tail of a minnow? Why, big walleyes and small mouths, of course. This unique bait is not your average jerk minnow. It’s more of a finesse bait…for when a Moxi™...

B-Fish- N Tackle - MasterFlash™ Jig What happens when you combine our H20 glitter finish precision jig head with premium tinsel? Well...you get a Trout, Walleye and Northern Pike Ice Jig that is unsurpassed. Our premium strands of tinsel flex and...

Here is a great kit featuring our top 8 Pulse-R™ Colors!Each kit contains 8 bags of 8 baits in our Hottest Colors, 64 total pieces!We take the guesswork out of color selection     - the fish let us know what they like best!Each...

Here is a great kit featuring our top 8 Moxi™ Colors!Each kit contains 8 bags of 8 baits in our Hottest Colors,64 total pieces!We take the guesswork out of color selection     - the fish let us know what they like best!Each kit...

We’ve taken this popular blade bait to an entirely NEW LEVEL by adding premium- high quality Mustad razor sharp treble hooks, 3D prism eyes & chip-proof paint in HOT fish-catching paint schemes… and seven of the available color...